For any enterprise to grow and become successful, it has to have a solid stream of potential new trade. Getting your leads ensures that your enterprise stays afloat. While you can pay for leads, it should be the last resort…
Read moreLead nurturing or lead nurturing is a concept that is often linked to Inbound Marketing. This technique evolves regularly and helps companies to nurture potential customers right up to the decision making stage. The strategy is mainly based on personalized…
Read moreUsing promotional objects to convey the image of one’s company is a well-known fact. But for them to be effective, they must be offered at the right time and, above all, they must arouse an emotion in customers so that…
Read moreAccount marketing, also called content marketing, is a discipline that involves the creation and dissemination of a brand in media content in order to develop business and improve its notoriety. The information content can be present in different forms: videos,…
Read moreNowadays, inbound marketing strategy is booming. It is no longer a question of interrupting a prospect in his usual activities, but of making him come to you. In order to do this, it is essential to know the best practices…
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