Project management tools help project managers manage their tasks and plan activities that individuals and groups will do. Such tools help in activities such as scheduling, collaboration, evaluation, and documentation of various tasks. The capabilities differ from one tool to another. If you are looking for a tool to manage your sales, visit this page for more information and guidelines.
Tracking is vital as it helps you keep tabs on the progress of the said project. On the other hand, approving various project activities is a part of operations management that ensures feedback as you move towards your goals.
Various project management tools can be optimised for tracking and approving various project activities. Here are some tools you can use.
PIM
PIM stands for Product Information Management. The software enables centralising, maintaining, and transmitting product information across every sales channel and presentation. You can implement a project successfully with various features, as explained below.
With the tool, you can manage all types of information and structure it to meet your needs. It works with software, PDFs, images, videos, attachments, and URLs. If you have several variations of a product, the software tool enables you to track each variation and manage them all from a centralised location.
Why the Tool?
The tool provides you with total control over all your marketing information, allowing you to manipulate it to meet your goals, especially when targeting various market segments. Besides, it ensures the consistency of information you post on all your sales channels. Consistency is vital as it enables the company to project the same image at all customer touchpoints and media. This, in turn, solidifies the brand perception and enhances awareness.
This tool also interacts with other productivity software products such as ERP and CRM to automate the exchanges with your entire information system. This means that all the information you manage via this software is accessible to all departments in the organisation for decision making. By automating the exchanges with your information system, updates are made in real-time while any issues with the data are raised and corrected across the system with ease.
In addition, the use of information and resource-planning tools enables the company to provide accurate product data fast on distribution tools such as APIs and XML flows, mobile applications, eCommerce platforms, and CMS, as well as automated page layout tools.
Improve the Product Experience
The customer’s buying journey is made up of several stops. They start by searching for product information and comparing brands that offer similar capabilities before they zero in on the quantity or the size of your product. At each step, it is important that the business provides prospective customers with comprehensive information to help them make an informed decision.
Using this tool enables you to leverage all departments and have them cooperate to ensure that the information provided is accurate and enriched with the view of the customer’s needs. The software has a workflow tool that enables teams to collaborate on data enrichment.
This system is divided into different levels, each having its usage rights. Team members can add, remove, and alter product information based on their user rights. The managers can track each activity in the process, check the quality and assign tasks to specific team members. In addition, it also allows them to approve all datasheets before the information is used on various channels.
In the end, the company gets high-quality, detailed and easy-to-understand product information that is tailored to meet the needs of each customer segment, whether digital, print, social media marketplaces, online stores or catalogues, providing an exceptional customer experience as they make the buying decision.
Product Experience Management
You want to enhance the customer contact points to enhance their relations with the business. The PXM (product experience management) tool enables you to provide them with a personalised experience that is specially targeted to enhance their satisfaction from interacting with your product. The tool is part of customer experience management (CXM), which considers each client's individual preferences when communicating with them.
In addition to offering quality information, this tool creates an emotional attachment to the prospects, increasing memory and enhancing a positive perception of the said product. It also contextualises the information to resonate with the prospect's culture, language, gender, or ethnic background. Every bit of these demographics is different and one message cannot fit them all. However, you excite each type of client with the tool while sending the same core product information.
Use these tools to ensure that you pass accurate, complete and detailed information about your product that connects with your customers and make it easier for them to make decisions.
